There are some potential challenges when applying digital platforms in Blue Wood. The challenges for using digital technology and social media are summarised below:

The challenges of using social media Blue Wood:

1. The team lacks resources, channels, and time for media operating

The current challenge is that the media resources and channels the studio have is limited, it is difficult for them to promote their products well, and the founders don’t have enough time to invest in social media operations. Recently, they have also tried to find new channels through friends, such as Taobao, crowdfunding, and eBay.

2. It’s hard for them to manage accounts of different media platforms.

Although Blue Wood has settled on multiple online social media platforms, it’s difficult for employees to operate various social media accounts. For example, they have Taobao’s online store but have not yet started operations. Because different platform requires different contents, like WeChat subscription is for sharing articles and TikTok is for sharing videos. The team is hard to spare the time operating multi-platform accounts.

3. Blue Wood is understaffed and lacks media operating professionals

Most of the staffs of the Blue Wood are engaged in handicrafts, requiring professionals who are good at media operating, and the founder is responsible for all online operations and also manages the entire wood studio offline, which is overworked for him. It is challenging to balance the time between them; sometimes, they have to reduce their work on media operating for offline businesses.

1.团队缺乏资源，渠道和时间来运营媒体平台

当前的挑战是工作室的媒体资源和渠道有限，他们难以很好地宣传自己的产品，并且创始人没有足够的时间投入社交媒体运营。最近，他们会尝试通过朋友找到一些新的渠道，例如淘宝，众筹和eBay。

2.团队很难同时运营好多社交媒体平台的帐号

尽管Blue Wood已加入了多个在线社交媒体平台，但员工很难同时运营好多个社交媒体平台的帐户。他们目前有淘宝店，但暂时未开始运营。由于不同的平台需要产出不同的内容，例如微信公众号是分享推文，而抖音是分享短视频。团队很难有足够的时间和精力同时运营多平台账号。

3. Blue Wood人手不足，缺乏媒体运营专业人员

Blue Wood的大多数员工都从事手工艺品，工作室缺乏擅长媒体运营的专业人员，并且创始人负责所有在线运营，还线下管理整个Wood Studio，这对他来说工作量过大了。平衡线上和线下两者的时间安排具有挑战性。他们不得不减少对线上的运营工作以维持线下工作室的良好运转。