Craft Platforms: Case studies 小郁竹艺-Xiaoyu bamboo art

小郁竹艺

Expert Wei - a bamboo artist in Xiaoyu bamboo art

HIGHLIGHTS

  • Uses social media: Wechat, Tiktok
  • Film short video on Wechat and Tiktok
  • Mobile phone plays an important role in his craft such as recording videos
  • He has started creating a 
  • He opened a public account on wechat, through which other people canq follow it and learn the latest news of the studio.
  • 使用的社交媒体:微信,抖音。
  • 在微信和抖音平台上上传短视频。
  • 智能手机在他的手工艺宣传上起到很大作用,比如拍视频等等。
  • 他目前在尝试创建一个网站。
  • 他在微信开通了一个公众号其他人可以通过关注公众号了解到工作室的最新消息。

BRIEF INTRODUCTION

Figure 1: Xiaoyu bamboo art

“Xiaoyu bamboo art” originated in Tang and Song Dynasties, and has a history of more than 1000 years. Its main principle is to heat the bamboo by fire, so that the bamboo can be softened and then bent.There are many bamboo resources in Yiyang, so we use bamboo to create art products. Zhejiang, Sichuan, Guangdong, Guangxi and other provinces all have this skill, but now we are the only one here to stick to this oldest technology, and other places have changed.

Expert Wei has been a bamboo artist for over 27 years,he  and his student have two studio, Training Studio and Production Studio. The training base is mainly used for:

  • Research and development of new products, small batch production;
  • Training for Chinese and foreign students: people from poorer countries;
  • Traveling experience of primary and secondary school students:;
  • Folk tourism

The Production Studio is used processing products.

 

“小郁竹艺”发源于唐宋,至今已经有一千多年的历史。它的主要原理是通过火对竹子加温,从而使竹子软化后进行弯曲变形。益阳竹子资源很多,所以就利用竹子做艺术产品创作。浙江、四川、广东、广西等省份都有此项技艺,但是现在全国只有我们这里坚守这个最古老的工艺,别的地方都改变了。

 

危大师已经做小郁竹艺27年了,他和他的徒弟有两个工作室,传习基地和加工基地。传习基地主要用于:

  • 新产品的研发、小批量的生产;
  • 中外学员的培训:比较穷的国家的人做 ;
  • 中小学生的游学体验:;
  • 民俗旅游。

加工基地则用于加工产品。

DIGITAL ‘TOUCH POINTS’

Use of Social Media

  • He propagandize mainly through WeChat and Tiktok.

    他主要通过微信和抖音来宣传。

     

    At present, the main sales channel is through the exhibition and Wechat. Every time he uploads pictures of products, they are sold immediately every time. There is a student who is responsible for helping expert Wei to make the website and improve Tiktok channel. At present, they are making videos by themselves, and there is no professional team.

    目前主要的销售渠道是通过展销会,也会发朋友圈,每次一发朋友圈就卖掉了。有另一个徒弟负责帮他把网上的网站、抖音做起来。目前是自己拍,没有专业团队。

Figure 2: wechat news

Figure 3: Bamboo vase

Expert Wei develops many new products from time to time. Figure 3 is a flower arrangement vase developed by his studio, which has won the favor of many customers who like illustration.

危大师会不定期开发很多新的产品。图三是他的工作室开发的一款插花花瓶,赢得了很多喜欢插画的客户的喜欢。

Figure 4: Tiktok news

图6(左)为李艳工作室入驻湖南省博物馆的一则小视频。

图6(中)是参加公益活动,为脑瘫儿童运送爱心物资。

图6(右)为参加“大绣中国——寻绣之旅”活动的过程。

Figure 6 (left) is a small video of Li Yan Studio’s entry into the Hunan Provincial Museum.

Figure 6 (middle) is to participate in public welfare activities to deliver love materials for children with cerebral palsy.

Figure 6 (right) shows the process of participating in the “Daxiu China-Journey of Embroidery”.

The challenges of applying digital platforms in Bridget’s craft activities

They don’t know too much about digital technology and don’t have professionals of promotion and marketing

对数字技术不了解,没有专业人员负责宣传和营销。

SUMMARY

  • He has many years of experience in bamboo production. At present, he has two studios, Training Studio and Production Studio. But his propaganda channels are still limited, mainly relying on wechat and tiktok. He and his students are currently trying to build their own website.

    Last year, he started to realize the innovation of processing technology and bought some production machines, but some processes still need manual production.

     

    他有多年的竹艺制作经验,目前有两个工作室,传习基地和生产基地。但是他的宣传渠道仍然很局限,主要依赖微信和抖音。目前正在尝试制作自己的网站。

    去年开始实现加工工艺的创新,引入了一些生产机器,但是有些过程还是需要手工制作。

CONTACT

Please visit the following site to know more about Wei:  

Wechat: wxid_khl1suiylvhv21

Tiktok: yyxyzy

Contact Us

Craftplatforms.org has been produced by the project research team at Queen Mary University of London, UK, and Hunan University, China.

Contact E-mail: contact@craftplatforms.org

For more information or to speak to the craft research team, please contact:

Prof. Nick Bryan-Kinns

n.bryan-kinns@qmul.ac.uk

School of Electronic Engineering and Computer Science
Queen Mary University of London
London E1 4NS

Prof. Hao Tan

htan@hnu.edu.cn

School of Design, Hunan University
Yuelu Mountain, Changsha